Trade Shows are a significant investment for any business. Having the right trade show booth display and strategy is critical to meeting your overall objectives. Afterall, we all know the value of a good first impression. There’s lots to consider beyond the basics bt don’t forget portability, costs, and booth assesories.
Trade shows booths are a tool that no business owner should be without: trade shows are an excellent way to reach a broader audience and the right trade show booths can increase a business owner’s sales. Unfortunately, many business owners don’t recognize the benefits that the use of a trade show booth offers; from easy set up to portability, trade shows booths are the perfect tool to help any business owner improve their profit margin.
Setting up and establishing a trade show booth allows business owners to catch they eye of potential customers: a simple, portable trade show booth is set up in under twenty minutes and the business owner can display their products or information about their services. An innovative advertising technique, trade shows are the best way to meet other business owners, vendors, and new customers. In fact, a trade show booth is an ideal tool for business conventions and trade show booths can even be used within one’s place of business to display current specials and promotions.
When it comes to getting a trade show booth, business owners have one of two options available to them; a business owner can either rent or purchase a trade show booth; either option allows the business owner to take advantage of unique marketing opportunities. Ultimately, only the entrepreneur can determine which of the two options is most suitable for their business and advertising needs; to decide if renting a trade booth or owning a trade booth is the correct option, the entrepreneur will need to consider how often they will require the use of the trade show booth equipment. Repeated uses of trade shows booths will demand that a business owner purchase the booth, while the occasional use of the trade shows booths will probably result renting the equipment.
What are the benefits of trade show booths? Are trade show booths really worth the cost? How does the entrepreneur get the most out of their trade show booth display? There are, in fact, myriad advantages that one derives from using a trade show booth. The primary benefits are diversity, the ability to attract a wide audience, the ability to augment the appearance of one’s products, company logo exposure, and business owners will discover the unique portability and reusability of trade show booths once they are used.
Diversity: Trade show booths are available in an array of shapes, sizes, and colors. Thus, trade show booths can match the personality of the business owner or the image of the company. Companies and small business owners can match trade booth displays to their company logo and can therefore create a unified appearance. Plus, there is an assortment of trade show booth accessories available for purchase that companies can use to improve the overall appearance of their display and to come across as absolutely professional in every regard. Ultimately, with such diversity available, companies and small business owners can use trade show booths to create a public image that is completely professional; a well established, business presentation.
Attract an Audience: If a company wants to attract the attention of new customers, there is no better way to do so than the use of a trade show booth. With a trade show booth companies can create eye catching displays and they can get their products or services recognized and remembered. Plus, trade show conventions have thousands of visitors—thus the use of a trade show booth gives unlimited exposure to the business owner, their products, and/or their services. Finally, if one is a vendor looking to get other clients to purchase wares and resell them, the trade show booth is more than just an advantageous tool, it’s a necessity; vendors get their best exposure at trade show booth conventions every year.
Enhance Your Products: The accessories that compliment trade show booths can make all the difference in terms of product presentation. Trade show booths can be set up with special lighting, table covers, and even additional audio and visual enhancements. Every measure utilized improves the salability of products and services.The right lighting in trade shows booths can make products look their best; the right table covers can draw the attention of those simply passing by. Every decision made in terms of selecting trade shows booths is important.
Company Logo Exposure: Every business owner knows that to get one’s company logo recognized and remembered is the ultimate goal of any marketing or advertising strategy. A business owner must establish a need and then get the customer or client to acknowledge that need. Once the need is acknowledged, if the marketing has been successful, the customer or client will address that need with the business owner’s products or services. Trade show booths can help a business owner establish company recognition; an attention-grabbing logo displayed at a professional and well organized trade show booth will make a company’s overall presence a memorable one.
Portability and Reusability: While some business owners may decide to rent trade show booths, others may decide to purchase trade show equipment. The business owners who decide to purchase the equipment will discover the reusability and portability advantages of trade show booths. Trade show booths can be used again and again, making them a one time advertising investment that serves the business over the long term. Plus, the easy installation and break down of the units will be easily recognized by business owners for its convenience.
Ultimately, trade show booths serve as the ideal marketing tool. They give the business owner diversity in marketing, the ability to impress current clients and attract new business, and they prove to be convenient tools. Further, because trade show booths can be used repeatedly at conventions, fairs, business gatherings, and other events, they provide the business owner with an advertising strategy that is well worth their initial investment.
The portability of trade show booths is one of the major benefits of their use. Little time is needed to set up a trade show booth and they are easily broken down and stored. Further, because they are easy to install and break down they are equally easy to reuse again and again—ensuring the business owner gets the most for their advertising dollar.
Table Top Displays: Folding tables are popular at trade shows and they are available in a variety of sizes. Every table can be enhanced with display boards that also come in a number of shapes and sizes; thus, the business owner has a number of display options available. Finally, a business owner can add the finishing touch to a table by adding a table covering that matches the company logo colors, or they can rely on a color that is guaranteed to draw attention to their booth.
Pop Up Trade Show Booths Displays: An alternative to the table top trade show presentation are the trade show pop up displays. Completely portable, the pop up trade show displays are foldable for easy storage and they can be placed in a protective storage case. Also, the portable pop up displays are made of durable materials which ensure their longevity are they prove a good investment for business owners that have regular attendance at trade shows throughout the year.
Business owners will find that they can purchase pop up trade show booths that are made out of a number of different materials and they typically range in sizes from 8 to 20 feet. Some pop up trade show booths can be purchase and customized with the company logo already on the booth, making the booth display completely original to the business.
Some businesses rely on trade show booths for outdoor use and there are unique trade shows booths to choose from that are specifically designed for use outdoors. In such instances, the business requires a trade show booth that can endure the elements while maintaining an air of attractiveness. Trade show booth gazebos are both easy to install and break down, and their portability allows business owners to establish a presence at trade shows wherever they go. Further, many of the outdoor trade show booths work equally well indoors.
Outdoor trade shows booths can be used that are plain in color, or they can be ordered with customized graphics. Either way, the business owner is bound to create an unforgettable presence: the gazebos are stunning and beautiful, yet they are tools that do forego the essential element of practicality.
Portable concession stands are another type of trade show booth display that business’s can rely on to display their wares or services. The simplistic design offers banner advertising opportunities and spacious table top surfaces to work with. Concession stands can be ordered in a variety of colors and businesses can have their business logo applied to the surface of the concession stand.
As mentioned earlier, every decision the business owner makes in terms of a trade show booth is important—this includes the choice of trade shows booths accessories. If a business owner decides to invest in a trade show booth, they can instantly install and set up the booth with their products or services and they are ready to address their audience. Yet, some business owners like to take advantage of the accessories that can be used to enhance their booth display. Chairs, lighting, sound systems, projection screens, and other equipment can augment an already excellent display, thereby improving the business’s attention-getting strategies.
Brochure Holders: Brochure holders come in an array of sizes and shapes. Some brochure holders are clear, while others are created in an assortment of solid colors. Essentially, brochure holders are an easy way to reach customers and clients: people can just grab a brochure when they are done viewing a business owner’s trade show booth display—like a business card, the brochure will remind the client of the business’s products or services. Plus, the brochure holder makes the business owner appear well organized.
Chairs: Chairs are an ideal accessory at trade shows. First, the individuals representing the business will be quite appreciative of chairs, especially if the trade show is a lengthy event. Plus, chairs can be set out for potential clients: available chairs invite clients to sit down with the trade show business representative to talk about their products and services.
Lighting: A well lit display can make the difference between fantastic sales and no sales at all. Imagine two different jewelers that attempt to sell their jewelry at a trade show; one jeweler merely sets up their products and the other uses lighting to augment the beauty of their fine jewelry. Which of the business owner’s ultimately sells more? Of course, it is the jeweler that has eye catching jewelry shimmering from the additional light display.
Sound Systems: Sound systems can be used by a business owner to provide a clear and audible presentation. Of course, whether or not such a presentation can be conducted will ultimately be up to the trade show hosts, but many businesses take advantage of the opportunity to use sound systems when the opportunity is available. Soft music, or a background audio about one’s products can improve sales.
Projection Screens: Many business owners are realizing the benefits of using projection screens to create stunning business presentations. The fact is, when at a trade show, the more tools one utilizes to attract customers and clients the more likely the business is to benefit from their marketing techniques. Audio/Video Carts fall into this category as well: a video or audio presentation will attract clients and stir up their interest in a vendor’s products or services.
It’s hard to image that trade show booths can have even more accessories than those mentioned above. Yet, business owners can choose they type of flooring they have, the different table top coverings, what kind of displays to use on table top trade show booths, and whether or not they use literature stands or suggestion boxes. Each accessory serves to augment a trade show booth display and to help the business owner establish a professional presence in their chosen industry.
Flooring: Business owners can really dress up a booth by purchasing a flooring mat the set up a trade show booth on. Flooring mats are made of interlocking foam tiles that take seconds to put together. Alternatively, interlocking carpet pieces can be used to make the booth look like a unified presentation. Finally, business owners can simply purchase a roll out carpet and in a moment’s time; have beautiful flooring established for their trade show presentation.
Tabletop Coverings: Simple table cloths and table skirting can quickly change a plan old table top into a gorgeous, noticeable display.
Tabletop Displays: Put together foldable billboards and Velcro fabric and what do you have; a simple way to create a quick presentation for products and services. Easy to store and simple to use, table top displays can improve any trade show booth presentation.
Literature Stands: Literature stands are a great way to display color sample charts, extra large brochures or a business’s buying guide. Set next to a table top display, a literature stand gives potential customers easy access to a business’s information.
Suggestion Boxes: Many companies rely on the use of suggestion boxes. Suggestion boxes are a great way to get client feedback, to take polls and to improve one’s overall method of business. Set on top of a table in a trade booth, business owners can get the critical community feedback they need to improve all of their business undertakings.
If a business owner is renting a trade show booth, chances are they will care little about the type of storage cases available. Rented trade show booths can be installed and broken down by the company that offers the rental, so the business that relies on rentals does not need to worry about storage. Yet, business owners that purchase a trade show booth will be concerned about storage; how are trade show booths stored? A business owner is going to want to keep their trade show booth protected at all times when it is not in use: thus, trade shows booth casings and carrying containers are an important purchase.
Since trade show booths break down with ease, there are some sturdy cases that can be purchased to store the booth. Trade show cases are made of durable material like polyethylene plastic and many of the cases have wheels and handles so that they can be moved about as easy as luggage. Plus, the booths break down to a size that is easily stored at a business location or garage; a business owner only needs to pull out the trade show booth equipment the next time they need it.
Before purchasing or renting trade show booth equipment it is highly recommended that a business owner visit one or more trade shows to see what kind of equipment is available. By visiting one or more trade shows the business owner can get a feel for the type of trade shows booths they may be interested in investing in. Further, while at the trade show, a business owner can stop at any of the booths and ask the vendor what they think of the booth they have and if they have any recommendations.
Alternatively, business owners can also shop for trade show booths on the web. Many trade show booth vendors are now selling booths and the many booth accessories on the Internet. Business owners can view online catalogues and even order customized booths from an Internet provider. Using a preferred search engine will provide a business owner with hundreds of booth buying options and will allow the business owner to select a trade show booth that is uniquely suitable to their business advertising needs. Finally, shopping on the Internet for trade show booths exposes business owners to an array of special discounts and buying options they may not be able to find elsewhere.