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Freeman Teams Up with Display Supply & Lighting Inc. on Project for Coca-Cola
9/3/2009 - Freeman has designed, built and installed the 49-foot-tall, state-of-the art Coca-Cola bottle that debuted July 16, 2009 and updated the much-loved symbol of Atlanta's Turner Field.
The new bottle was unveiled and lighted during ceremonies at the Thursday, July 16, Braves home game against the Mets. Hank Aaron along with representatives of Coca Cola and the Atlanta Braves participated in the ceremonies.
Constructed at Freeman's fabrication facility in Dallas and trucked via flatbed to Atlanta, the 11,000-pound bottle is made of a green polycarbonate material similar to bullet-proof glass. Recycled aluminum was used for both the bottle's base and its skeletal structure.
Freeman partnered with Display Supply & Lighting, Inc. to create the bottle's lighting, which can display more than 16 million colors. When fully lighted, the bottle only uses energy equivalent to a large capacity clothes dryer. DS&L was responsible for lighting design, qualifying all manufacturers for fixtures and custom components relating to the lighting and oversaw the installation and programming of all lighting components with respect to the bottle.
Freeman's work on the project began in December 2008 and construction began in April 2009.
"In developing the bottle for Coca-Cola, we used the same strategic, creative and logistical expertise that characterizes our services for all face-to-face clients," said Carrie Freeman Parsons, vice chair and chief marketing officer of Freeman. "The bottle is actually a face-to-face experience for visitors to Turner Field."
"We were so pleased to have been asked by Freeman to partner in the creation of a truly dynamic, iconic American symbol like this Coca Cola bottle," said Rob Cohen VP of Display Supply & Lighting. "With the lighting elements that have been incorporated to compliment the design and construction of this bottle by Freeman, this Coca Cola bottle is not only a focal point for celebrations in the Turner Field ballpark but a marketing symbol for travelers along I-75 and I -20 as well."
Freeman is a provider of integrated services for face-to-face marketing events, including expositions, conventions, corporate events and exhibits. Clients engage Freeman for strategic counsel, creative development and on-site logistics execution for face-to-face events of all sizes. With 40 offices in North America, Freeman produces more than 4,300 expositions annually, including 102 of the largest 200 U.S. trade shows, and more than 11,000 other events worldwide. The company has received numerous awards recognizing outstanding efforts in industry leadership, creative design, community service, innovation and customer-driven partnerships. For more information go to www.freemanco.com.
| Website: | http://www.freemanco.com |
| Contact: | wendi.sabo@freemanco.com |
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