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|National Mobile Billboards||Fort Lauderdale, Florida||United States|
|American Mobile Billboard||Newburgh, Indiana||United States|
If you think you understand everything there is to know about outdoor advertising you may want to take a closer look. Things have changed. Over the past few years, the outdoor advertising industry has evolved into a rejuvenated media force to be reckoned with that's poised to compete aggressively in the 21st century media fray. While many traditional media segments have struggled to remain competitive in a period of economic strife, the outdoor industry has remained relatively unscathed and solvent due in large part to the strength of local sales as both national and regional brands have shifted a significant portion of advertising dollars to grassroots promotions.
Outdoor today is a vital element in well-conceived plans. The top brands using outdoor are a veritable blue chip list of advertisers: AT&T, American Express, IBM, McDonald's, Procter & Gamble, to name just a few brands that know about wise investments, brands that have plenty of choices to market their products. The interest has been steady and growing and with good reason. Outdoor offers outstanding value for the dollar and a myriad of ways to ratchet up exposure. Whether matched with other media to extend reach or used extensively on its own to saturate a market, outdoor can't be beat. Its ubiquitous presence insures that when a consumer is ready to purchase, the brand is top of mind. Today it seems, consumers are in a hurry and outdoor provides quick and concise information to help individuals make rapid purchase decisions. Outdoor surrounds consumers with ubiquitous presence offering media choices that suit every target audience, geography and strategic plan. Outdoor is a comprehensive mix of effective media delivery mechanisms that reach people in their cars or on subways, in airports and malls or in any number of growing outdoor media settings. Outdoor is roadside, outside and inside, above and below ground and on the move.
Outdoor reach people on-the-go and offers extremely targeted messaging designed to intercept consumers, wherever they go in an urban market or on suburban highways. Combining traditional billboards with other newer forms of outdoor media products can make a tremendous impact improving reach, frequency and overall awareness in one cohesive media package.
Billboards remain the Cornerstone of Outdoor Media
Billboard formats offer high-impact, strategic positioning and market-to-market coverage with an unprecedented means of reaching today's highly mobile consumer audience. But that's not all. Billboards can deliver on so many levels:
Clean eye-popping exposure 24/7
Clutter free messages in a uniquely customized environment
Desirable suburban coverage filling gaps left by other media
The Increasing prestige of Street Furniture
Street furniture advertising is versatile. It can effectively target population segments or be used to reach a broad-based marketplace. Formats range from simple to interactive, locations vary from dense urban centers to suburban roadways.
Because many street furniture displays are located near shopping and commerce centers, these outdoor products provide a last reminder for consumers just moments before a potential purchase decision is made. For this reason, street furniture advertising is ideal for generating high awareness and brand recognition near a point-of-purchase.
Reaching Consumers on-the-go with Transit
Displays that reach people traveling - by plane, train or automobile, bus or cab, and on foot, transit products offer extremely targeted outdoor messaging solutions designed to reach target consumers, whether moving or being moved. In fact, given the nature of transit products, they are visible at all hours, with particular strength during rush hour. Take your pick of the product pack - mix and match. Combining transit products can make a tremendous impact improving: reach, frequency and overall impact in one cohesive media package.
A New Twist is Alternative Outdoor Media
Beyond billboards, a whole new field of advertising formats has emerged to impact consumers head-on during the course of daily activities. Originally developed to bridge gaps in urban centers, the alternative outdoor products have today grown into a sophisticated and viable billion dollar business. The beauty of these ad forms is the targeting they provide, and their synergy within micro markets.