Exhibitor Education & Training

Professional training will pay for itself many times over. Why?
Your booth staff is your most important trade show asset
In the customer's eye, the person representing your company is your company. Research has shown that people are the most influential factor in buyers' perceptions of a supplier, followed by the company, and finally its products and services. Without practical skills training, most booth workers mean well but don't know how to represent your company to its best advantage.

The cost of NOT providing training is high. Exhibit staff training is often one of the first things cut from an event budget. After all, it's easy to cut and the return is easy to calculate — and not too many people will complain. Although harder to quantify, consider the cost of lost sales because:
1. Your booth workers were unhelpful or ineffective
2. Leads were never captured
3. Your company did not make prospects' "short list" of potential suppliers
4. Attendees' negative experiences reduced long-term sales opportunities

Exhibit staff training measurably improves your results
Some of our clients have used "mystery shoppers" to evaluate their booth staffs' performance. Booth workers we've trained scored an average of 25% to 35% better than their associates who did not take our training. Multiply this improvement by the number of prospects and customers who visit your booth, and you can quantify the impact of professional training on your results.


TRADE SHOW TRAINING - TRADE SHOW EDUCATION - EVENT TRAINING