Consulting Services

Consulting Services incorporate the following services:

Research and Strategic Planning
Primary research (qualitative and quantitative methodologies, surveys and questionnaires, phone and in-person interviews, online interviews/surveys, focus groups, concept testing)
Secondary research
Competitive intelligence
Positioning
Branding plans
Marketing plans
Marketing communication plans
Media strategy/planning
Measurement methodology development/tracking
Branding
Graphic identity
Logo analysis and recommendations
Logo design
Tagline development
Stationery design
Collateral systems
Video, CD-ROMs, PowerPoint
Advertising
Print
Electronic (radio and television)
Online
Out-of-house (billboard, mass transit)
Media buying
Media management
Database Marketing
Database development
List procurement
Telemarketing coordination
Direct mail campaigns
Permission email marketing
Newsletters and publications
Internet Marketing
Web site design and development
Web site analysis
Search engine optimization
Intranet and Extranet site development
Streaming video
Electronic newsletters
Face-to-Face Marketing
Industry trade show analysis
Booth concept and design
Message and theme development
Booth staff training
Sponsorship programs
Traffic building programs
Post-show programs
Sales presentations
Public Relations
Strategic planning
Messaging
Media relations
Investor relations
Employee relations
Media kit development
Press conferences
Media tours
Speech writing
Press release writing and distribution
Media training
Crisis management
Event marketing


TRADE SHOW CONSULTING - EXHIBITOR SERVICES - TRADE SHOW TRAINING