Open Rate

A measurement predominantly used by email marketers that refers to the number or percentage of individuals who have "viewed" or "opened" the electronic message they have sent. In order to track open rates, an HTML IMG tag is embedded in outgoing emails. This HTML tag functions as a transparent tracking image so that when the recipient's browser used to display the email requests the image, the email message is identified as an "open" by the image's host server.

Related Videos