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|US Data Corporation||Omaha, Nebraska||United States|
|Membership Marketing Services||Virginia Beach, Virginia||United States|
|Listenation.com||Irvine, California||United States|
Telemarketing is a method of direct marketing in which a salesperson uses the telephone to solicit prospective customers to buy products or services. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.
The two major categories of telemarketing are Business-to-business and Business-to-consumer.
Lead Generation, the gathering of information
Sales, using persuasion to sell a product or service
Outbound, proactive marketing in which prospective and preexisting customers are contacted directly
Inbound, reactive reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.
Telemarketing may be done from a company office, from a call centre, or from home. It may involve either a live operator or a recorded message, in which case it is known as "automated telemarketing" using voice broadcasting. "Robocalling" is a form of voice broadcasting which is most frequently associated with political messages.
An effective telemarketing process often involves two or more calls. The first call (or series of calls) determines the customer’s needs. The final call (or series of calls) motivates the customer to make a purchase.
Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit, competition entry forms, and application forms. Names may also be purchased from another company's consumer database or obtained from a telephone directory or another public list. The qualification process is intended to determine which customers are most likely to purchase the product or service.
Charitable organizations, alumni associations, and political parties often use telemarketing to solicit donations. Marketing research companies use telemarketing techniques to survey the prospective or past customers of a client’s business in order to assess market acceptance of or satisfaction with a particular product, service, brand, or company. Public opinion polls are conducted in a similar manner.
Telemarketing techniques are also applied to other forms of electronic marketing using e-mail or fax messages, in which case they are frequently considered spam.
Telemarketing has been negatively associated with various scams and frauds, such as pyramid schemes, and with deceptively overpriced products and services. Some telemarketing companies raise donations for illegitimate police and law enforcement agencies, often with sound-alike names to legitimate organizations while most or all of the donations are not used for charity. The companies buy and share lists of elderly citizens to call and hire only male telemarketers, allowing the senior citizen to believe he or she is talking to a real policeman, and then having a young female "verifyer" verify that the donation amount, usually $20 to $50, is sent to the company immediately. The companies rent post office boxes in the name of the "charity" the targeted senior citizen thinks they are donating to. All the "charities" have the same P.O. box listed on the envelope for the fraud victim to send his or her check to. Fraudulent telemarketing companies are frequently referred to as "telemarketing boiler rooms" or simply "boiler rooms." Telemarketing may also be criticized as an unethical business practice due to the perception of high-pressure sales techniques during unsolicited calls.
Telemarketing calls are often considered an annoyance, especially when they occur during the dinner hour, early in the morning, or late in the evening.
TRADE SHOW MARKETING - TRADE SHOW CALLING - EVENT TELEMARKETING